Why Video Is The Best Tool To Create Brand Awareness
Content is still king and video to be precise, is better than a thousand words. There’s no denying the significance of content marketing when it comes to promoting your brand in 2022. Visual marketing and video footage will go a long way in bolstering your businesses impact going forward..
Why promote your product or service via videos?
Videos are the most effective tool to use when trying to attract and keep your target audience’s attention span in this digital age. People are bombarded with information at a record pace. How many times have you picked up your phone for one reason, only to get distracted by text or any number of other attention stealers?
Video has become a priority on all major social apps as demand to share video content online has increased. Creating engaging videos can leave an impression about your brand on potential customers that’ll stand out among the noise. Regardless of the nature of your business, by utilizing video production you can contribute to the growth, awareness, traffic, and sales of your business.
Video marketing benefits
Telling your brand story
Want to tell the story of your brand? Create a video that can bring potential customers closer to your brand on a personal level. All services and products serve a need in the marketplace. Whether that need is coffee or financial advice, creating a video production that tells your story in a way that resonates with your audience is key.
Grabbing attention
Attention spans are withering. It’s said you have 5 seconds to grab someone’s attention before they move on. With beautiful imagery you can hold the attention span of your targeted audience. Combine beautiful imagery and original content to stand apart from other brands and services who may also be vying for the attention of the same market segment.
Videos are versatile
You can use video of your product or service in numerous ways and on multiple platforms. Instagram, Facebook, TikTok, YouTube pretty much anywhere your target audience resides. This offers you flexibility in selecting a marketing technique and platform that coincide with your business ideals and goals.
Shareability
As previously mentioned, video sharing is at an all-time high and showing signs of continuous growth. If comedy within your brand is your style, people will send their friends videos that make them laugh. One of your friends knows your in the market for a new air fryer? Better believe if they come across an engaging video that shows one in its best light, they will send it to their buddy.
Video helps boost SEO
Often videos rank higher than text-based content in nearly 67% of searches on Google. This is because Google-the world’s most popular search engine, is also owned by the company that owns YouTube the second most popular search engine. When searching on Google, YouTube videos are placed right on top of the results page for many popular keywords. Depending on your market this can become a major factor when driving traffic to your website.
Creating awareness about your brand and positioning it in the dog-eat-dog world of commerce is now a necessity for brand survival. Nevertheless, you can reach out to your target audience, boost engagement, and build long-term business relationships with creative video. Once you start making high-quality videos and routinely uploading them on different social media platforms, you’ll realize video marketing is the best way of popularizing your brand.
If you need help with creating videos that stand out and reach your target audience, reach us here. We are a video production company based in New York City and servicing the Northeast and Eastern U.S.
