How Brand Videos Can Propel Your Business In 2022
Video marketing is one of the hottest trends of the year 2022 and for good reason! The most successful brands and companies use videos in their marketing strategy and produce fantastic results.
Audiences now are more compelled to consume content in the easiest way possible and that is through videos. Video content is the highest consumed content and this is explicitly why brands are more than ready to invest their marketing budgets in creating engaging videos.
Ways Video Can Take Your Brand To The Top
Helps Increase Sales
Brand videos can increase your sales tremendously. No matter your business mission most businesses measure success by sales and profit. Videos can help you get more sales in a shorter time. The more engaging your videos are, the more willing your customers will be to consume your content, which will help increase your sales. If your business happens to be one that doesn’t measure success by a influx of cash we are pretty certain video is still a potent vehicle to reach your goals.
High Conversion Rates
If you feel that your conversion rates aren’t up to par, then you should start adding more brand video content to your marketing strategy. According to HubSpot, adding more videos on your sites and social pages will lead potential customers to click through and explore more often. There are many ways to incorporate videos on your page. For instance, you can come up with a video introduction of your services so that your customers can get an insight into what you are offering. Once they have a better understanding of your offer, they will be more likely to place an order for your product or service.
Improves SEO
Video content can be a great asset to your SEO strategy as it attracts and invites people into engaging with your content. By SEO optimizing your videos you will see improved results with your SEO strategy much quicker. Videos usually bring a lot of organic traffic to your site, which can help you increase your ranking and improve conversion rates. Make sure you use high intent keywords in your video marketing for it to bear results.
Video Has High Customer Engagement
Customers usually don’t want to read long paragraphs of information that they can easily consume through a video. Engaging videos can help you keep your audience occupied and interested in the type of content you want to share. Their adaptability means they are easily shared within and across multiple platforms. This helps you attract bigger audiences from different social platforms and increases your sales and conversion rates.
As a budding entrepreneur you should start using these tips and tricks to start expanding your business reach. Make it a routine to start adding more video content everywhere your target audience congregates.
If adding video productions to your brand or business is something you are interested in, you can learn more about us here. We are Progeny Films, a full fledged production company based in New York and servicing the east coast. We can help you at every aspect of create compelling brand videos.
