Why You Should Use Video Testimonials To Boost Your Business
Video testimonials are an extremely powerful tool that can boost business sales and conversions. A review in video format from a satisfied customer can prove extremely valuable in convincing future clients that your brand can help uniquely resolve their problems.
Testimonials can help promote your product or service as effectively, if not better than other content marketing strategies. The reasoning behind this is that consumers place trust in other customers who speak on the positive experience they had with a product or service. Think about it. How often do you read reviews when making purchases on Amazon or your favorite vendor of choice?
Ways Testimonials Can Help Boost Your Business?
There are many ways video testimonials can be used for you business, brand, and service to help bolster your reach.
Build Trust
Video statements from your clients work in the same manner as one-on-one conversations with someone they trust. A satisfied customer functions similarly to a brand ambassador, helping shore up your product's popularity and strengthen its standing.
Aids Email Marketing
According to HubSpot, embedding customer video testimonials in your email marketing list will enhance open rates by at least 10%. Additionally, adding video testimonials to marketing emails boosts click-through rates by nearly 25%.
Creates an Emotional Bond
A happy customer speaking on how your brand has changed their life creates an emotional connection with potential customers. People tend to relate with other humans they liken to themselves. So when clients provide constructive feedback about their experience with your brand, potential customers tend to see themselves in the person giving the testimonial.
Grabs Attention
Video is currently the most compelling source of content, with a vast majority of consumers claiming they like to see video content from a potential brand prior to making a purchase. According to a study by Mcquivey Forrester, video is worth 30,000 words per second. There is currently no better way to grab a consumers attention and using happy customers are one way to do it.
Gives Brand Legitimacy
Many businesses use testimonials on their website for a reason, they work! Testimonials are the video equivalent of reviews. Video reviews are given more weight than text reviews, something about them feels more real. Potential customers get to see and connect with the real person behind the review.
Tips for Creating a Gripping Video Testimonial
Reach out to past customers
You should get into the habit of sending follow up emails to customers on your mailing list. Reach out to some of your most loyal customers by email first. Seek out the customers who have given positive feedback in the past. Some customers may even do it just to be featured on your website and other platforms. This exchange can also really be of benefit if you are B2B, as their company will be mentioned in your promotions as well creating cross promotion.
Ask the right questions
What problem did you have before trying our product as a solution? How have you benefited from the use of our service? What expectations did you have going into this experience? Did it meet those expectations? The list goes go on but ask questions where a positive response is exactly the sort of thing a potential customer wants to hear.
Invite the best candidates over
Bring some of the best and most enthusiastic clients over to film on location. Doing so will make your customer feel more appreciated by a brand that they already love. Or if you have a service based business, send over your production team the the clients location to add variety to the video.
Opt for professional production over self recorded when possible
When it comes to using customer testimonials, when ever possible use a professionally created video over a customer cellphone recording. Though a cellphone review of a product or service is better than no review and has its time and place, a professional video production will give your brand that added feel of quality.
Professional video production companies know how to frame the subject for the best visuals. They use flattering lighting. They use dedicated audio equipment for a better quality experience. All things that go into making a professional quality video production. Then they edit it in the most appealing way.
Plaster everywhere
Once you have a completed project post it everywhere your brand exist online. Website, LinkedIn, Facebook, YouTube, Instagram. You can even use it in places you may not have thought of. An example would be if your business is branded on Amazon you can post videos on your listings.
If you feel your business is ready to add high quality customer testimonials to your marketing strategy we could help. At Progeny Films we assist companies from script and ideation all the way through finished product. We are NY based and service the eastern U.S.
