Why Many Successful Dentists Use Video Marketing
The dental industry is highly competitive. If you want to highlight and promote your dental practice, you need to do something different. Video marketing will enable you to reach more patients and stay ahead of the competition.
Why Dental Video Marketing Works
Videos are excellent at grabbing attention. You can also convey a lot of information with video marketing. Many successful dentists prefer to use this medium as it is powerful and makes your practice stand out.
Placing a well made video production on the home page of your dental website works wonders. The video can briefly but clearly explain your services and provide your location. You can also include testimonials and success stories. This helps create trust with new patients.
How Will Video Marketing Help Boost a Dental Practice?
Search Engines Love Video Formats
Patients often look for your dental practice on search engines like Google. Google prioritizes YouTube videos in their search results.
By linking your website and a well made video production, new patients will be introduced to your dental practice with video content that other practices in your area simply cannot compete with.
It is incredibly powerful for a new patient to see how well organized, trust worthy, and caring your practice is before they step foot inside.
Search engines and social media platforms love video and will rank your website higher. You can market yourself across many online platforms and it wont break the bank.
Higher Conversions
The number of patients you can reach through video marketing is significantly high. Try having separate videos for each type of dental service you offer at your clinic. This will help patients searching for specialized dental services get in touch.
Educating people about the different dental procedures builds trust. They will in turn be more inclined to contact the dental practice helping improve conversion rates.
Affordable Marketing
Video marketing is cost-effective. The videos are evergreen and enduring, and you don’t need to keep updating them every couple of years. You will get better customer engagement when you make good videos for your website and social media platforms.
Launching an online video campaign isn’t very complicated. You can make dental videos that are specific to your location too. The videos will enable you to interact with your audience directly.
How to Get Started
Getting started with a dental practice video production is not difficult. Begin by clearly defining your project goals so you can create the type of videos you think will benefit the most. Reach out to a qualified video production company to help you realize these goals. Once the video is done you can post it on your site and other platforms. Then try adding SEO strategies to optimize the video and build your online presence. It will help you rank higher in the search engines.
The best dental videos have this in common:
Video Length – The best dental videos are around 1 – 2 minutes long. You have enough time to highlight your services, location, testimonials, success stories, and call to action. Most people avoid watching lengthy videos.
Services Offered – The different dental services offered to patients are mentioned in the video. Specialized services also get highlighted.
Establish Trust and Credibility – Showcase your unique personality and establish trust and credibility. Create a heartwarming story and show people your friendly and approachable nature.
Location – Include the complete address. Mention any landmarks nearby. It will help patients seeking an appointment visualize the location.
Success Stories and Testimonials – A patient sharing a success story or testimonial will help highlight your dental practice and how it has helped many patients.
Call to Action – Every video gets created for a purpose. Explain to the viewers what needs to get done after watching the video. A clear call to action will help the patients schedule an appointment.
Where Should You Upload the Videos?
YouTube and other social media platforms like Facebook, Instagram, and LinkedIn are the best places to upload and share your dental practice videos. Remember to place the video on your homepage so that everyone visiting your website can view it as well. You can also add a link to the videos to your emails.
As the dental industry gets more tech-oriented, you need to adapt to innovations such as dental video marketing. You can gain immense popularity when you use videos for marketing your practice.
Progeny Films is a New York based video production company. We help companies build out their video production from script and ideation all the way through finished product. If you are in need of dental video production then start here.
