5 Tips For Creating A Product Video
Product videos are more popular than ever. Modern businesses use them in conjunction with social media so their products reach their target audience.
This makes sense since over 71% of customers prefer watching a brand’s video content opposed to any other. It’s a mind-blowing statistic that highlights the importance for every business to invest in some form of product-related video marketing.
So what separates the ordinary product videos from the extraordinary ones? How do you stand out from the crowd and separate yourself from the competition?
Follow these tips to put your brand on the path to creating phenomenal product video productions.
Product Video Tips
Set a Product Video Goal
Are you raising brand awareness? Are you advertising a new product to highlight it's features over your competitors? Maybe your packaging is top notch and you need beautiful imagery as you get ready to launch in the marketplace. You should clearly communicate your videos goal to your video production team.
Research the Audience
Your target audience is a key element of your marketing approach. Without it your marketing efforts would be equivalent to throwing darts blindfolded. So research and explore the different characteristics of your target audience. Find out what type of content they prefer. A brand targeting a younger crowd might use fast paced images. An older audience may need a slower styled video.
Make Platform Specific Content
There are so many different platforms you can use to promote your product videos. Each platform has its own form of content that does better and achieves higher engagement. Longer form videos can do better on Facebook where shorter form videos may do better on Instagram. Make content that does well on it’s intended platform for the best results.
Consider the Marketing Budget
Your product video production is only one part of the cost. Other possible cost could be things like logistics and set design. Even more important to consider is how much you will allocate on your preferred advertising medium. Determine where your audience tends to congregate and set a monthly or weekly budget you will allocate to promoting your product video.
Hire the Right Production Team
Do you plan to have an in house marketing expert oversee the process? Or will you be better suited hiring a production company like ours at Progeny Films to handle the majority of the work for you. It can be very overwhelming if you don’t fully understand the process that goes into product video production, so keep that in mind.
What kind of lighting, camera, and other equipment will you use in the process? These are factors that only professional videographers know about and can help with. So don’t hesitate to consult with product video services or even hire professionals to get the job done.
Keep in mind that there are several other factors to consider besides the ones mentioned above. There’s no guarantee that every product video will be a hit but following these tips will give you an edge. So always keep your video production open to feedback and improvement. If your goals are aligned and you create exceptional videos in a style that best fits your brand, you will be well on your way to creating successful product videos.
Progeny Films is a NY based production company servicing the eastern U.S. You can reach out to us if you have any questions about product video production or need any help with creating videos for your brand and business.
