8 Ways to Enhance Brand Awareness with Video Marketing

It is no secret that video marketing is increasing at a record rate. All size companies are now able to use video marketing to improve the image of their business and spread brand awareness. If you are looking to enhance your brand awareness, we have some tips for you.

Set Image Tone

Videos are the best way to portray your brand image and show your customers what you are all about. Well-made videos can help you set the tone for your brand. Use video marketing to reach your audience and share unique details about your business. Create a consistent tone across all platforms.

Eye Catching Visuals 

Using video production to emphasize your visual differences from your competitors. Consumers have been known to purchase a product or service because of a company’s packaging and branding alone. A beautiful logo and fine branding can create consumer trust when combined with high quality production. 

Community Presence

Is your brand active in your community? Do you have a charitable cause that drives you? Use video content to show community outreach. People love businesses who show is not only about making a profit.

Social Media Contest 

Try using social media contest and giveaways in video form. Social media contest are already highly shareable. Stand out by make it seem more official with video post that promote your giveaway. 

Tell Your Story 

Tell the story of why you are in business. What pain points does your product or service solve? What drives your company culture? Give your story to build a deeper connection with your audience. 

Influencer Marketing  

Influencer marketing is only going to continue to grow. People trust influencers who they follow and watch daily. By creating videos that associate your brand with an influencer who is the right fit, your brand can come across as trust worthy by association. 

Unique Selling Proposition  

Every business has a unique selling proposition (USP) and that is what makes your brand stand out from others. Capitalizing on your (USP) with video can help you attract the attention of your audience. Create video content that revolves around it so your audience knows exactly what you are offering them and what makes your brand the better alternative. 

Be Memorable  

Be different in your approach. Some brands use comedy in their video marketing to grab and hold an audiences attention. Others may use bold statements or imagery that is powerful to draw people in. Try doing things in an alternative way from other companies in your market to distinguish yourself from the crowd.

If you are in need of professionally created videos for your business, brand, or service, check us out. At Progeny Films we are a NY based video production service. We can handle all aspects from ideation to final concept in the delivery of high quality files while servicing the eastern U.S.